Love ’em or hate ’em, Apple products are beautifully designed. So are the stores that sell them.
The company tailors each of its retail shops to the area and culture they inhabit. “It’s about getting out into the street, feeling what the locals feel and trying to unlock what they miss,” said Bob Bridger — Apple’s former vice president of retail real estate — in a 2011 video. Each Apple Store is “specifically created for that location for that market, for those customers,” he added.
“Our primary objective,” former Senior Vice President of Retail Ron Johnson said in the read more >>>
Source : HuffingtonPost.Com