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An Airbnb cofounder explained the strategy behind its success in China, a market where most US companies have failed

Nathan Blecharczyk Airbnb cofounder

  • American tech companies have historically struggled in China, but Airbnb has had success there.
  • Airbnb hoped Chinese travelers’ experiences as guests would lead them to become hosts, Blecharczyk said in a talk hosted by NYU on Tuesday.
  • The strategy seems to be working: Blecharczyk said two-thirds of stays by Chinese travelers are now within the country, while Airbnb’s listings there doubled in 2018.

American tech companies have historically struggled in China, due to factors such as a lack of understanding of the market, tough local competition, a government that heavily favors those local competitors, read more >>>

Source : BusinessInsider.Com





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