An Airbnb cofounder explained the strategy behind its success in China, a market where most US companies have failed

• American tech companies have historically struggled in China, but Airbnb has had success there.

• Airbnb hoped Chinese travelers’ experiences as guests would lead them to become hosts, Blecharczyk said in a talk hosted by NYU on Tuesday.

• The strategy seems to be working: Blecharczyk said two-thirds of stays by Chinese travelers are now within the country, while Airbnb’s listings there doubled in 2018.

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American tech companies have historically struggled in China, due to factors such as a lack of understanding of the market, tough local competition, a government that heavily favors those local competitors, read more >>>

Source : BusinessInsider.Com