Anxious South Korean youngsters have lost hope in their future and don’t want to get married — and that’s unexpectedly fueling the country’s $2.5 billion air fragrance industry

south korean youth economic anxieties fragrances 4x3

  • South Korea is one of the fastest-growing air freshener markets in the world, dominating a global industry that’s worth $10 billion.
  • Candle sales alone jumped from $55.3 million in 2013 to $184.5 milion in 2016.
  • South Korean millennials are driving the home fragrance trend.
  • The youngest millennials don’t have enough money to afford homes or cars, while the oldest ones are eschewing childcare and marriage to spend money on themselves, their homes, and their comfort.

SEOUL, South Korea — It’s 10 p.m. in Munjeong-dong, a fashionable neighborhood in Seoul, and Vora Jeon, 34, is embarking on her nightly read more >>>

Source : BusinessInsider.Com

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