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Holograms, hashtags and hand sanitizer: here’s how fine art museums are dealing with the pandemic – aided by stimulus efforts and wealthy backers

Lourve Closed During COVID0 19 Lockdown Mona Lisa

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As California shifted back into a pandemic lockdown, San Francisco’s Museum of Modern Art was forced last weekend to close its doors yet again. But the shutdown hadn’t stopped it from promoting its art, even if its galleries were empty.

Behind the scenes, a team of SFMoMA curators have been publishing a wide-ranging catalog, including everything from artist interviews to quizzes on the museum’s history. It included a social media push on all channels with the hashtag #MuseumFromHome, which is its premier offering for the foreseeable future.  

“As most of the state is now in read more ⇒

Source:: BusinessInsider.Com

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