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Instagram has made a tiny mountain town world-famous for its picturesque blue walls, and locals are cashing in

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  • Chefchaouen, Morocco has skyrocketed in popularity over the last five years thanks to the mountain city’s Instagrammable blue-painted houses and buildings.
  • While some travel writers have complained that it has been “ruined by Instagram,” locals told Business Insider that the surge in popularity has jump-started the city’s economy.
  • On a recent visit to Chefchaouen, I found that while tourists do come to take photos of themselves in “The Blue Pearl,” it hardly affects the city’s reputation as a friendly place to meet Moroccans and escape the bustle of bigger destinations like Marrakech or Fez.

On a cool January afternoon, I read more >>>

Source : BusinessInsider.Com





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