- Independently run hotels are on the decline, Julie Weed wrote for the New York Times.
- Boutique hotels are joining or becoming affiliates of large hotel chains to benefit from bigger marketing and operational budgets, Weed reported.
- Marriott International, Accor and IHG are among the major hospitality chains purchasing collections of boutique hotels and assembling what are known as “soft brands,” according to Weed.
- Boutique hotels acquired by hotel chains now face a new challenge: how to meet travelers’ desire for memorable stays while also fitting into the broader brand portfolio.
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Boutique hotels are disappearing.
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Source : BusinessInsider.Com