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Marriott announced a new loyalty program — and Starwood hotel loyalists are sure to be relieved

A Marriott flag hangs at the entrance of the New York Marriott Downtown hotel in Manhattan, New York November 16, 2015.

  • Marriott International announced a set of unified benefits across the loyalty programs for its three major hotel brands — Marriott, Starwood, and Ritz Carlton.
  • Marriott acquired Starwood hotels in 2016, but has left Starwood’s beloved loyalty program (Starwood Preferred Guest) to operate independently.
  • While Starwood loyalists have mostly dreaded the changes, there was plenty of good news in the announcement.
  • The unified rewards program will become effective in August. The three programs will continue to remain separate until they are rebranded in 2019.

Marriott International has announced a new, integrated set of benefits across the loyalty programs for its guests.

This marks the first standardization read more >>>

Source : BusinessInsider.Com





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