Premium economy is the airline industry’s greatest missed opportunity of the past 30 years and is now its most profitable product.
Billions have been lost because airline chief executives feared a new cabin class between business and economy would result in the high yield business class passengers moving to premium economy.
What so many didn’t understand was that long-suffering economy passengers were clamouring to be liberated from cramped seating and screaming kids, and were prepared to pay for the privilege.
Emirates, one of the last adopters, in February 2021 conceded that it is stunned by the demand for its new premium economy class.
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