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Royal Caribbean CEO explains why he won’t reinvent his business to please millennials (RCL)
|April 14, 2018||Posted by TravelKinds.Com under General||
- Royal Caribbean CEO Michael Bayley said in the cruise industry, millennials tend to exhibit preferences similar to those of other parents once they have kids.
- While making broad assumptions about members of a given generation can lead to faulty conclusions, millennials do tend to show some characteristics more frequently than other generations.
- Some of those characteristics, like a higher willingness to pay premium prices and lower brand loyalty, could have long-term consequences for businesses.
Much has been made about how millennials are killing off industries and reshaping the way businesses operate.
Source : BusinessInsider.Com