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Royal Caribbean CEO explains why he won’t reinvent his business to please millennials (RCL)

DNCE royal caribbean

  • Royal Caribbean CEO Michael Bayley said in the cruise industry, millennials tend to exhibit preferences similar to those of other parents once they have kids.
  • While making broad assumptions about members of a given generation can lead to faulty conclusions, millennials do tend to show some characteristics more frequently than other generations.
  • Some of those characteristics, like a higher willingness to pay premium prices and lower brand loyalty, could have long-term consequences for businesses.

Much has been made about how millennials are killing off industries and reshaping the way businesses operate.

But Royal Caribbean CEO Michael Bayley isn’t preoccupied with appealing read more >>>

Source : BusinessInsider.Com





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