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Royal Caribbean’s CEO reveals how the world’s biggest cruise line got travelers to spend more money — and doubled its earnings (RCL)

michael bayley royal caribbean

  • Under CEO Michael Bayley, Royal Caribbean has doubled earnings and received a double-digit return on invested capital.
  • Bayley has focused on upgrading the cruise line’s luxury offerings and on making it easier for passengers to spend money on services and experiences before their cruise begins.
  • He contested criticism that Royal Caribbean has received over its handling of Hurricane Harvey and norovirus outbreaks.

Royal Caribbean has made the world’s largest cruise ship — again.

The 228,081-ton Symphony of the Seas is not much heavier than the last ship to hold that title, Royal Caribbean’s 226,963-ton Harmony of the Seas, but read more >>>

Source : BusinessInsider.Com





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