In the bustling city of Mumbai, taxis will crowd popular areas, waiting for passengers to hop inside. In order to secure customers, some drivers amp up the look of their vehicles, adding lights, glitter balls or sound systems, making their service more than merely functional.
“People will sometimes pick one they like the look of,” Nathalie Gordon, co-founder of Taxi Fabric, told The Huffington Post. “That’s very much a cultural thing.”
But one way of setting a cab apart from competitors had yet to be explored — the upholstery. So, four entrepreneurial colleagues — Sanket Avlani, Mahak Malik, Gordon, and Girish read more >>>
Source : HuffingtonPost.Com