- Lufthansa Group had the best year in company history in 2017.
- Profits surged more than 33% to $2.74 billion and operating cash flow jumped more than 55% to $5.8 billion year over year.
- Lufthansa Group operates using a multi-brand strategy with more than half a dozen airlines in the portfolio.
- According to CEO Carsten Spohr, the secret to the strategy’s success is to take advantage of the synergies of having a large conglomerate while differentiating the brands to avoid cannibalizing business.
Lufthansa Group had a historic year in 2017. The German aviation conglomerate saw profits read more >>>
Source : BusinessInsider.Com