The cofounder of Studio 54 and inventor of boutique hotels explains why he opened his new luxury hotel in one of the most hated parts of New York City

times square

  • Legendary hotelier Ian Schrager just opened a new luxury hotel in one of the most hated parts of New York City: Times Square.
  • Schrager says he’s almost always opened his hotels in “terrible” neighborhoods, and it’s always worked out.
  • He said he thinks Times Square will start seeing more great hotels and restaurants and “sophisticated retail.”
  • I see Times Square continuing to evolve,” Schrager told Business Insider. “It has always been, even in its heyday, a mixture of highbrow and lowbrow. That’s what gives it an advantage.”

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Source : BusinessInsider.Com

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