I recently took a short vacation to Bologna, Italy and while I was there I spent some time at the Ducati factory and museum.
Ducati is a very old motorcycle brand, founded in 1926 and headquartered in Bologna for its entire history.
In recent years, the company has gained renown for its so-called “naked” bikes, mainly the Ducati Monster, which was rolled out in 1993 and has achieved widespread popularity (it has an open trellis frame that exposes its unique desmodromic v-twin engine).
Ducati is also well-known for its aggressive superbikes, such as the Panigale — often called the “Ferrari” of motorcycles.
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Source : BusinessInsider.Com