The founder of the ‘Airbnb of yachts’ says the service is attracting millennial women — here’s why

• Jaclyn Baumgarten founded Boatsetter, a peer-to-peer boat-sharing platform in the US, in 2012.
• Baumgarten was named to Inc.’s top female founders list this year, alongside women like Magnolia’s Joanna Gaines and Bumble’s Whitney Wolfe Herd.
• Boatsetter’s clientele skews younger and more female.
• The reasoning is two-fold: Baumgarten says Boatsetter makes the activity of boating, which historically has had a higher monetary barrier to entry, more accessible to all. That inclusion, coupled with Boatsetter’s extensive insurance policy and safety measures, allow women, in particular, to feel more at ease using the service.
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Source : BusinessInsider.Com