Summary List Placement
A new United Airlines advertising campaign is directly targeting Southwest Airlines as the two compete for travelers in Denver.
The “Mile High Standards” campaign critiques Southwest for things like its on-time performance and open seating policy while boasting about United’s offerings like non-stop flights to Hawaii, as well as the airline’s long-time presence in Colorado’s capital city.
United is billing the strategy as “bold” and “unlike any you’ve ever seen from us before,” with its low-cost rival solely in the crosshairs. One example criticizes Southwest’s lack of direct flights to Hawaii and Cozumel from Denver.
<img src="https://static5.businessinsider.com/image/607dba2274da0300181e27f7-2400/Screen%20Shot%202021-04-19%20at%20105650%20AM.png" border="0" alt="United read more ⇒