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United is going on the offensive against rival Southwest in another spat with competitors

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A new United Airlines advertising campaign is directly targeting Southwest Airlines as the two compete for travelers in Denver.

The “Mile High Standards” campaign critiques Southwest for things like its on-time performance and open seating policy while boasting about United’s offerings like non-stop flights to Hawaii, as well as the airline’s long-time presence in Colorado’s capital city. 

United is billing the strategy as “bold” and “unlike any you’ve ever seen from us before,” with its low-cost rival solely in the crosshairs. One example criticizes Southwest’s lack of direct flights to Hawaii and Cozumel from Denver. 

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Source:: BusinessInsider.Com

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