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Virgin boss predicts low fares to stay in market share battle

New Virgin Australia boss Jayne Hrdlicka has predicted Australians will see a new round of fare wars as Virgin, Qantas and Rex fight for market share on major routes.

Hrdlicka told a CAPA Centre for Aviation webinar on Wednesday that the airline, which was now well-funded with “the strongest balance sheet of anybody in the marketplace right now” would not back off from fighting for its current market share.

An unexpected twist in Virgin’s move to re-establish itself under new owners Bain Capital is a move by regional carrier Rex to move into the domestic jet market, initially on the lucrative Sydney-Brisbane-Melbourne read more ⇒

Source:: AirlineRatings.Com

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