In 2008, Polaroid was on the verge of disappearing forever. The last remaining Polaroid factory was up for sale and the brand had stopped making instant film.
A company called Impossible Project stepped in and bought the factory, and started producing Polaroid film on its own.
Nine years later, Impossible Project’s largest shareholder owns Polaroid, and the company is back with a new brand and its first camera since getting its second life.
On Thursday, Polaroid is celebrating its 80th anniversary with the launch of Polaroid Originals, a throwback brand that will house all of the products Polaroid is known for, read more >>>
Source : BusinessInsider.Com