As of today, Canadian ultra low cost carrier SWOOP is no more. The brand has been taken over by parent company WestJet following a deal made with pilots over pay and benefits.
John Gradek, a lecturer at McGill University who studies the airline industry states, “[This] has implications in terms of the choices that Canadians will have in terms of an alternative ultra-low-cost carrier. Although it started in 1996 as a regionally focused airline with generally cheaper prices, WestJet is no longer a discount airline. The loss of Swoop basically eliminates a carrier that was specializing in low cost and it’s read more ⇒