Easy Come, Easy Go: The History of Go Fly

DALLAS – When the low-cost revolution began in the UK and Europe in the late 1990s, legacy carriers such as British Airways (BA) were slow to react as they believed these new entrants would never last.

But as emerging airlines such as easyJet (U2) and Ryanair (FR) began to eat into BA’s passenger numbers, CEO Bob Ayling knew he needed to react. So, he launched ‘Project Lupin’ to look at ways in which BA could compete with these new low-cost carriers (LCCs).

At first, Ayling looked at purchasing FR or U2, but talks with both soon fell through. It was then decided read more ⇒

Source:: “Airways Magazine”

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