Southwest Launches “Go with Heart” Campaign

DALLAS – Southwest Airlines (WN) has launched a new brand campaign it is calling “Go with Heart.” The campaign is meant to showcase the carrier’s differences, including free checked baggage, no change or cancellation fees, points that don’t expire, and flight credits that don’t expire. It also reinforces that WN is a carrier that stands for low fares, flexible policies, and unmatched hospitality when traveling on the airline.

WN is introducing a series of upgrades to its travel experience this year. This includes enhanced Wi-Fi, new in-seat power outlets, larger overhead bins, Upgraded Boarding self-service, and additional self-service capabilities and onboard read more ⇒

Source:: “Airways Magazine”

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