4/15/2003: Delta Air Lines Launches Song

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DALLAS – Today in Aviation, Delta Air Lines’ (DL) new low-cost carrier, Song (SG), took to the skies in 2003. The inaugural flight departed from New York (JFK) bound for Palm Beach International Airport (PBI).

Delta had previously experimented with the LCC model in the shape of Delta Express. However, mounting pressure from new competitors such as JetBlue (B6) and AirTran (FL) led the airline to rethink its offering. 

SG’s bright and bold livery was designed by the renowned brand agency, Landor Associates. Photo: Daniel Piotrowski, GFDL 1.2 http://www.gnu.org/licenses/old-licenses/fdl-1.2.html or GFDL 1.2 http://www.gnu.org/licenses/old-licenses/fdl-1.2.html), via Wikimedia Commons

Low-Cost Luxury

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Source:: “Airways Magazine”

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