Air India New Safety Video Flashy But Fails Critical Message

Air India, has released ‘Safety Mudras’, the airline’s new inflight safety video that blends safety instructions with the kaleidoscope of India’s vibrant culture but does not mention one critical message.

Nowhere in the Air India video does it mention leaving cabin baggage behind when performing an emergency evacuation.

Developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala, the video is designed to engage passengers and showcase the diversity and depth of the Indian culture, while delivering essential safety information. Well, that is what the PR blurb says but the most important message is left out.

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Source:: AirlineRatings.Com

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