Alaska Airlines exec reveals how it’s going to add basic economy without repeating the mistakes of Delta, American, and United (ALK)

• Alaska Airlines is going to launch a discount ticket class later this year called Saver Fare.
• Saver Fares are more restrictive than Alaska’s regular economy tickets, but will still allow passengers to pre-select seats and bring on board carry-on bags.
• It’s Alaska’s answer to the basic economy fares offered by American, Delta, and United.
• Like basic economy, Saver Fares are a price matching mechanism for full-service airlines to compete against low-cost and ultra-low-cost carriers.
• Alaska is working to ensure the airline clearly communicates with its customers.

Alaska Airlines is set to launch a new discount ticket class by the read more >>>

Source : BusinessInsider.Com