Delta’s focus on passenger experience and loyalty has its profits and its stock soaring (DAL)

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FILE PHOTO: A Delta Air Lines flight is pushed put of its gate at the airport in Salt Lake City, Utah, U.S., January 12, 2018. REUTERS/Mike Blake/File Photo

  • During its second-quarter earnings call, Delta announced record-breaking numbers on profits, passengers, and performance.
  • Notably, premium-cabin sales, combined with loyalty and direct-booking, contributed to the success. So did luck — unlike competitors American Airlines and United Airlines, Delta doesn’t have any 737 Max aircraft in its fleet.
  • The report represents a return-on-investment for Delta’s emphasis on branding, performance, and passenger experience.
  • Visit Business Insider’s homepage for more stories.

As Delta held its second-quarter investors call on Thursday it seemed that CEO Ed Bastian was on the verge of taking a victory lap.

While other US airlines struggle with maintenance problems, labor-relations disasters, and scheduling read more >>>

Source : BusinessInsider.Com

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