- Disney World raised its prices twice in 2018 and switched to a dynamic pricing model that charges higher prices during peak summer months and winter holidays.
- This is the fourth time in park history that annual pass prices were raised twice in the same year.
- The new model prices out many of its pass holders in the middle class — the old model doesn’t work in the modern US economy anymore.
- According to Robert Niles, editor of Theme Park Insider, Disney Parks wants to use pricing and promotions to equalize crowds throughout the year.
Narrator: In 2018, Disney read more >>>
Source : BusinessInsider.Com