Dutch airline KLM is telling customers to fly less as the aviation industry confronts the ‘flight shaming’ movement

• The Dutch airline KLM launched an environmental campaign titled “Fly Responsibly.”
• The campaign, which encourages travelers to consider packing lighter, buying carbon offsets, or even flying less, is likely a response to the growing “flight shaming” movement in Northern Europe.
• While commercial aviation only contributes 2% to 3% of total global emissions, that number is likely to increase without intervention.
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The Dutch airline KLM has launched a new campaign to confront the environmental impact of air travel.

The airline’s new “Fly Responsibly” campaign kicked off with a webpage hosted on a read more >>>

Source : BusinessInsider.Com