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I run a luxury adventure travel company, but I refuse to hire anyone with a travel background to work there. Here’s why.

Antarctica   Cookson Adventures guests ice climbing

  • Adam Sebba is the CEO of Cookson Adventures, an ultra-luxury experiential travel company.
  • In this role, he says that he’d rather work with outsiders — including former military officers and a one-time fashion director — than typical travel industry insiders.
  • He also never sends employees to industry conferences; instead, they attend science lectures, film screenings, and art exhibitions.
  • Here’s why: The travel industry is stagnant and ripe for disruption — and to stand out in the noise of any crowded marketplace today, you have to be unique and eclectic.
  • Take calculated risks when you hire people, he says.
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    Source : BusinessInsider.Com

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