Inside the high-stakes process companies like UPS use to ship 150 million Valentine’s Day roses from Colombia to your local florist before they wilt

• Americans will spend an estimated $2 billion on roses this Valentine’s Day.
• The overwhelming majority of those blooms come from Colombia, particularly the temperate highlands outside of Bogotá and Medellín.
• Business Insider traveled to Colombia to learn why roses are grown there and how the floral industry is shaping the country.
• Visit Business Insider’s homepage for more stories.

FACATATIVÁ, COLOMBIA — Your Valentine’s Day roses were probably cut from the stem in a farm outside of Bogotá by a man like Raúl Olmos.

Olmos has worked in Colombia’s flower fields for two decades. And the scope of his job has read more >>>

Source : BusinessInsider.Com