Living like a local was the big travel trend 5 years ago. Now, travelers want their experiences to be life-changing, and it’s ushering in a new era of ‘transformational travel.’

“Transformational travel” is the new “experiential travel,” according to the business director of a luxury safari company.
Chris Roche of Botswana-based Wilderness Safaris, which operates customizable African safaris that cost an average of $8,000, told Business Insider that their journeys change people’s lives.
“We sell [people] the ability … to reconnect with nature and, as a result, reconnect with themselves and their partner or kids or whoever it is they’re traveling with,” Roche said.
Transformational travel is traveling with the goal of learning, growing, and engaging with the world, according to the Transformational Travel Council.
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Source : BusinessInsider.Com

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