Major hospitality chains are buying up independent boutique hotels, and it’s creating a new challenge that’s at odds with the main reason people travel in the first place

• Independently run hotels are on the decline, Julie Weed wrote for the New York Times.
• Boutique hotels are joining or becoming affiliates of large hotel chains to benefit from bigger marketing and operational budgets, Weed reported.
• Marriott International, Accor and IHG are among the major hospitality chains purchasing collections of boutique hotels and assembling what are known as “soft brands,” according to Weed.
• Boutique hotels acquired by hotel chains now face a new challenge: how to meet travelers’ desire for memorable stays while also fitting into the broader brand portfolio.
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Boutique hotels are disappearing.

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Source : BusinessInsider.Com