- Marriott International announced a set of unified benefits across the loyalty programs for its three major hotel brands — Marriott, Starwood, and Ritz Carlton.
- Marriott acquired Starwood hotels in 2016, but has left Starwood’s beloved loyalty program (Starwood Preferred Guest) to operate independently.
- While Starwood loyalists have mostly dreaded the changes, there was plenty of good news in the announcement.
- The unified rewards program will become effective in August. The three programs will continue to remain separate until they are rebranded in 2019.
Marriott International has announced a new, integrated set of benefits across the loyalty programs for its guests.
This marks the first standardization read more >>>
Source : BusinessInsider.Com