- Under CEO Michael Bayley, Royal Caribbean has increased revenue by upgrading its luxury offerings.
- The Ultimate Family Suite, which was introduced on Symphony of the Seas, may be the centerpiece of that strategy.
- The 1,346-square-foot suite can cost over $60,000 on a seven-night cruise.
Three years ago, Royal Caribbean set out to double its earnings and increase its return on invested capital. Part of the strategy CEO Michael Bayley followed to achieve that goal involved upgrading the cruise line’s high-end offerings and raising their prices. If he made them attractive enough to customers, Bayley figured, they’d be happy to pay read more >>>
Source : BusinessInsider.Com