- Target rolled out a new luggage brand called Open Story.
- Open Story offers luggage products with a price range of $19.99 to $179.99.
- Target’s new launch is the latest indication that the retailer is sticking with its longtime strategy of providing shoppers with private labels.
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Target fully wheeled out Open Story, its new private-label luggage brand, on Thursday. The retailer described the new line as “premium luggage made for travel lovers by travel lovers,” in a statement announcing the brand’s launch on its website earlier this month.
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Source : BusinessInsider.Com