Target’s new premium luggage line is the latest sign that private-label brands are a secret weapon for the retail giant (TGT)

Target open story

  • Target rolled out a new luggage brand called Open Story.
  • Open Story offers luggage products with a price range of $19.99 to $179.99.
  • Target’s new launch is the latest indication that the retailer is sticking with its longtime strategy of providing shoppers with private labels.
  • Visit Business Insider’s homepage for more stories.

Target fully wheeled out Open Story, its new private-label luggage brand, on Thursday. The retailer described the new line as “premium luggage made for travel lovers by travel lovers,” in a statement announcing the brand’s launch on its website earlier this month.

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Source : BusinessInsider.Com

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