It’s official, Virgin America’s days are numbered.
On Wednesday, Alaska Airlines Group confirmed that the Virgin America brand will be retired in 2019.
“We spent the last 10 months conducting extensive research and listening carefully to what fliers on the West Coast want most,” Alaska Airlines vice president of marketing Sangita Woerner said in a statement.
“While the Virgin America name is beloved to many, we concluded that to be successful on the West Coast we had to do so under one name – for consistency and efficiency, and to allow us to continue to deliver low fares.”
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Source : BusinessInsider.Com