The ‘best luxury resort in Southeast Asia’ gets contacted every day by influencers asking to stay in its $7,000-per-night villas. Here’s how the head of marketing decides who to pick.

• The JW Marriott Phu Quoc Emerald Bay was named the best luxury resort in Southeast Asia, with villas costing $7,000 a night and gorgeous beach views.
• Francesca Barba, the resort’s director of sales and marketing, says that influencers contact the resort almost every day, hoping to partner with and stay at the luxury spot.
• According to Barba, factors such as influencers’ skillset and follower engagement are more important than follower count when deciding who to partner with.
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Almost every day, influencers reach out to JW Marriott Phu Quoc Emerald Bay Resort and Spa, read more >>>

Source : BusinessInsider.Com