- The biggest challenge the cruise industry faces is convincing more people to take cruises, Carnival Corporation CEO Arnold Donald said in an interview with Business Insider.
- The total number of cabins on all of the world’s cruise ships amount to less than 2% of the world’s hotel rooms, Donald said.
- Carnival relies on a variety of channels to reach potential customers, including social media posts from passengers, travel agents, traditional advertising, cold-calling, and TV shows it has created for major networks, like ABC’s “Ocean Treks” and NBC’s “The Voyager.”
- The ultimate goal, according to Donald, is to have every potential read more >>>
Source : BusinessInsider.Com