The golden age of at-home genetic testing may be over — but it’s still a critical part of one of the biggest trends in how people will be traveling in 2020

• Sales are slowing for leading direct-to-consumer genetics testing sites AncestryDNA and 23andMe, Business Insider’s Lydia Ramsey reported.
• Despite sales projections for genetics testing companies, ancestry tourism is still booming.
• In 2018 and 2019, major hospitality brands including Airbnb and Cunard entered the ancestry travel space, offering trips and recommendations based on DNA tests.
• Luxury Travel Magazine predicted this month that ancestry tourism will be “one of 2020’s fastest-growing sectors.”
• Ancestry travel is part of the larger search for meaningful travel.
• Visit Business Insider’s homepage for more stories.

Over the past decade, millions of people have used genetics kits to identify read more >>>

Source : BusinessInsider.Com