- Travelers today want the coziness and personality of an Airbnb but the predictability of a hotel, according to Axel Hefer, the new CEO of Trivago.
- This desire is creating a new type of hybrid company like Sonder, Lyric, and Blueground, which offer apartment-style rentals in properties they lease and manage.
- Hefer says these new companies are the next big thing in the travel industry because they combine the best parts of Airbnbs and hotels.
- They also fulfill travelers’ desire for predictability, he said.
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Source : BusinessInsider.Com