Summary List Placement
Corporate giants from a variety of industries have started harnessing the power of TikTok celebrities to spread their message and drive consumers — from Dunkin Donuts teaming up with top creator Charli D’Amelio on two drinks and a merchandise line to loungewear purveyor Aerie battling unrealistic beauty standards with body-positive TikToker Remi Bader.
More than 53 % of the app’s user base is over the age of 30, and more than 21% of Americans report using TikTok. Yet a few industries, like hospitality, are treading lightly when it comes to the social video app, read more ⇒
Source:: BusinessInsider.Com