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Some luxury hotels are bucking traditional marketing and turning to TikTok to boost travel

Pool and ocean at COMO Maalifushi, The Maldives

Summary List Placement

Corporate giants from a variety of industries have started harnessing the power of TikTok celebrities to spread their message and drive consumers — from Dunkin Donuts teaming up with top creator Charli D’Amelio on two drinks and a merchandise line to loungewear purveyor Aerie battling unrealistic beauty standards with body-positive TikToker Remi Bader.

More than 53 % of the app’s user base is over the age of 30, and more than 21% of Americans report using TikTok. Yet a few industries, like hospitality, are treading lightly when it comes to the social video app, read more ⇒

Source:: BusinessInsider.Com

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